Melissa Paluch joins Virginia Tech as a market research analyst in the Washington, D.C. metro area. She officially began on April 20.
Based in the Virginia Tech Research Center in Arlington, Paluch is affiliated with both the regional operations office and the office of the Vice Provost for Learning Systems Innovation and Effectiveness (LSIE) in Blacksburg.
“Having a dedicated role to work with our academic programs in this capacity will allow the university to strategically consider opportunities for growth and expansion in alignment with the university’s Beyond Boundaries vision,” said Catherine Amelink, acting Vice Provost for Learning Systems Innovation and Effectiveness. “Melissa will be able to work across the university to ensure that units have an in-depth contextual understanding that will help advance innovative approaches and existing programmatic strengths.”
In addition, this position grows critical core capacity in market research in the university as a whole through LSIE and the Office of the Provost. It adds to the existing NCR Operations office a professional capability in support of academic program development, review, and responsiveness.
Prior to joining Virginia Tech, Paluch spent over a decade in research design and development and market research analysis, most recently as a contractor for American Chemical Society.
“Melissa’s experience working in the region, expertise in market research, and first-hand experience with higher education institutions make her an ideal addition to our team,” said Nick Stone, Interim Senior Director, NCR Operations. “Her position supports academic programs as they plan, launch, position, and grow through a data-driven understanding of our competitive position, and opportunities for the university in this region.”
Paluch received her bachelor’s degree from Penn State University. She earned a graduate certificate in survey design and data analysis from George Washington University and a master’s degree in sociology from George Mason University.
“I enjoy telling the story of the data from disparate sources in a way that meets the needs of my client,” Paluch said. “I’m excited to work with our faculty and new programs to make sure the programs we deliver are what is needed in the job market, are viable and provide a good return on investment for our students and the university.”